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Internet Television: Are We Destined To Watch TV Online?

In a word… Yes. When you take into consideration the various methods of watching live TV, it is obvious that Internet television products and services, such as satellite TV software, which enables you to watch TV online, will soon lead the pack in terms of quality, affordability, and options. Tech heads, media junkies, movie goers and the likes are already gearing up for the next generation of young geniuses to develop the next line of Internet television solutions. And for good reasons… First of all it is likely that in the very near future Internet TV will provide purely high definition programming. HD is already becoming the new standard as LCD and plasma TV prices fall within reach of the average consumer. And about half the stations available are already in high def. Another thing that will factor into this is how we connect to the Internet. Currently, most people use cable or DSL, but fiber optic infrastructures are planned, which will greatly increase bandwidth, providing extremely fast download speeds, ideal for streaming live HD Internet television. It’s likely that within a few years resolutions below 1920 x 1080 will be obsolete.

Internet television also provides a powerful new marketing medium. With live news and live sports comes live shopping… If you watch TV online, in front of your computer or laptop, the user experience can be highly interactive. For example, let’s say you’re watching live news and you see your favorite news anchor wearing an outfit you like. You say to yourself “I’ve gotta get that outfit.” But instead of just hoping you’ll piece it together one day, you move your mouse over the character on screen and within a few clicks… guess what? You just ordered the outfit he/she is wearing from Amazon. Or, let’s say you’re watching Lost on ABC, and Sawyer is eating pizza with Juliette. You click on the pizza, select a few options, click “buy now” and 25 minutes later guess who’s enjoying hot pizza? YOU. And maybe the charge for the pizza just shows up on your cable bill, making the whole checkout process ultra streamlined. Those are tiny examples out of endless business to consumer transaction possibilities. If the right people (developers) end up figuring all this out, Internet TV products will combine multiple emerging technologies and deliver a viewing/shopping experience like we’ve never seen.

The programs available now could already be considered state of the art, allowing you to stream thousands of channels which are being broadcast from various countries all over the globe right to your home computer or laptop. And because the stations are all free-to-air stations you can do this legally without paying for a subscription or entertainment package. It’s easy to see why these services, combined with the ability to watch TV online, are the future of television.

In my opinion, the greatest thing about being able to watch TV online is that it allows you to stay in tune with the media, information, entertainment, and programming you’ve grown accustomed to being plugged into, while simultaneously sitting at your computer and using it for productive tasks, even fairly intensive ones. For example I can be sitting in my reclining sofa chair with my laptop, doing my year end bookkeeping (using QuickBooks) which is normally quite grueling, and all the while I’m watching live NFL football games, or live news, in a small window on my desktop. Then when commercials come on I just minimize the TV window completely, or hit the mute button until the live soccer game I was “watching” comes back on. If the experience were comparable to watching cable TV wouldn’t you like to save the cost of your subscription? Why not just completely forget about using the normal TV and instead watch TV online all the time? Internet TV is a lot better than lounging in the den and having the big screen blaring from across the room. Plus, with Internet TV I don’t have a contract with the cable company, or any service provider for that matter. No contracts, no monthly bills, nothing to pay for… Just thousands of free channels a mouse click away.